Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

A lot of times things like digital evolution will stem from either IT or marketing, or a combination thereof. Ultimately, that evolution is something that should impact the entire business, so making ...

The problem with the term "digital transformation," says podcast guest Jill Roberson, is that it implies a one-and-done operation with a beginning and an end. "When we say transformation, I think of ...

Digital marketing is an evolving space, and how one manages to keep up with it includes innovation, adaptability, and foresight. Among one of these visionaries who founded Fuel Media Agency is Jack ...

As artificial intelligence (AI) continues to reshape the business landscape, 84% of executives in Asia Pacific believe generative AI will help develop new lines of business within the next three years ...

How do you build cultural relevance for your brand in the current restaurant landscape? Authentically honor heritage while fostering a genuine connection with today and tomorrow’s target audience?

One important aspect of current corporate operations, software as a service (SaaS), has dramatically changed. This article explains how changes in consumer expectations, a major factor in the ...

Opinions expressed by Digital Journal contributors are their own. Frank Frausto’s career in the field of digital marketing is told against the backdrop of the dot-com era. After graduating when job ...

Yu Jiang, a top-performing TikTok Shop creator and social commerce expert, has spent more than a decade working across e-commerce, digital marketing, and content strategy. She has partnered with ...

I pick up the thread from what started in 2020, with my first opinion piece on Campaign exploring the short-term solutions our industry had leveraged to address the challenges we grappled with in the ...

Infintech Designs has reached a milestone of 26 years in business, establishing itself as a digital marketing agency that provides integrated online marketing solutions to companies seeking to ...