EU negotiators have failed to agree on whether to ban the use of 'meat' descriptors in the marketing of plant-based ...

SAO PAULO, Sept 16 (Reuters) - JBS , , the world's largest meat company, sees the European meat market as "fragmented" and therefore full of acquisition opportunities, Wesley Batista, controlling ...

After years of decline, animal-based meat and dairy have recently seen a resurgence as consumers become less interested in sustainability. At policy level, too, the trend is playing out, with the EU ...

Cross-party MPs backed by Paul McCartney urge the EU to drop its plant-based naming ban, warning it risks confusion, higher ...

BRUSSELS (AP) — Lawmakers in the European Parliament on Wednesday voted to ban the labelling of vegetarian protein with terms such as “steak” or “meat.” The lawmakers voted 532 to 78 to define meat as ...

The plant-based meat market presents significant opportunities driven by growing demand for sustainable, health-conscious ...

The global meat tray market size was valued at US$ 3.8 Bn in 2024 and is projected to reach US$ 6.2 Bn by 2035, expanding at ...

Plant-based meat products at a supermarket in Katwijk, The Netherlands, on 19 November 2020. Credit: Yuriko Nakao/Getty Images Europe’s plant-based meat companies must appeal to consumers’ emotions ...