As a strategy, dynamic pricing is largely based on factors including market trends, historical data, how much competitors are ...

The only constant in life is change, the Greek philosopher Heraclitus famously said. When it comes to prices for goods and services online, sometimes the changes happen so fast it feels as though the ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

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You may have already noticed an influx of digital price tags at your local grocery store. Here's why some are concerned about ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We had a total of 118 respondents who shared their definitions of dynamic pricing, ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

An amazing thing about algorithms is they operate in the shadows. Machine learning and artificial intelligence are both ubiquitous and unnoticeable. For example, most hotel and airline prices are ...

Have you ever wondered why so many products have prices ending in .99? There is strong evidence suggesting that consumers perceive the .99 prices to be lower than they actually are. That is an example ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...