The Boot Drop is more than just a party; it’s a celebration of our community and our Western roots. What started 15 years ago with just 4,000 attendees has grown into a tradition that now draws more ...

An Arizona man is one step closer to building his hotel in downtown Prescott after years of being denied city permits for ...

The Holiday Light Parade & Bonfire Festival returns for its 28th year in Prescott on Saturday, Nov. 29, in the downtown area.

Prescott, Arizona, is known as “Everybody’s Hometown,” but the magic of this charming city is amplified tenfold around Christmastime. During the holiday season, the entire town square is illuminated ...

For three decades, Powersports Outlet has been a fixture in downtown Prescott, one built not only on Italian motorcycle ...

Northern Arizona-based Vivili Hospitality Group is expanding to Downtown Phoenix in 2026 with a $4 million multi-concept investment into the opening of three new restaurants, the hospitality group ...