Disney's latest holiday ad, created by adam&eveDDB, tells the story of a child's doodle that comes to life. Ad Critic Anselmo ...

Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news ...

Mickey Mouse still has some pull on Madison Ave. Walt Disney Co. said it was able to secure a higher level of ad commitments in the 2024 “upfront” ad sales market, noting its volume of ad deals was up ...

Advertising inventory for Sunday’s Oscar telecast is sold out, Disney has confirmed, with pricing said to be holding steady with 2024 levels. Rates for a 30-second spot commanded between $1.7 million ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As viewership continues to decline on linear television, ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

With The Walt Disney Co. set to significantly expand its streaming advertising business, Rita Ferro is expanding her purview at the entertainment giant. Ferro is being elevated to president of global ...

Correction: A previous version of this story misstated the launch date for the Hulu on Disney+ bundle. The article has been updated. Disney announced a host of new advertising capabilities at its ...

Amazon has grabbed an executive vice president from Disney to lead its Prime Video advertising team. Jeremy Helfand, the former EVP of advertising and data platforms for Disney entertainment and ESPN ...

Disney Advertising says its biddable and programmatic ad inventory is now available globally -- across Canada, Latin America and select European regions, respectively. To do some of this, Disney ...

ESPN+ and Hulu with Live TV will also see their monthly subscription fees rise, while the company launches a new premium bundle. By Alex Weprin Senior Editor Disney is expanding its ...

Ferro says that 50 percent of new Disney+ subs are choosing the ad tier, as the company is set to launch it in global markets next month. By Alex Weprin Senior Editor With The Walt Disney Co. set to ...