New formats like Gateway Go, Pause Ads and selectable ads are designed to integrate ads into viewing experiences without ...

Disney is betting it can woo buyers with programmatic and measurement. At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the ...

The Mouse House is quietly building a money machine most fans sit through without noticing.

Deepening its ad-tech and data business for 2024 and for the upfront spring and summer selling season, Disney Advertising is adding more data-measurement providers, expanding its "clean room" efforts ...

Disney just landed in hot water with the U.K.’s Advertising Standards Authority (ASA) over its decision to show a dismembered body in an ad. The organization banned Disney’s ad, which promotes the ...

However, according to Variety, the “intense pushback” from advertisers illustrates the limit Madison Avenue is willing to pay ...

Disney Advertising has sold out of inventory on the NBA Finals through the first four games, with a number of brands ...

Disney has its hands full bringing Hulu’s ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the ad load ...

Add Yahoo as a preferred source to see more of our stories on Google. Rita Ferro, president of global advertising at Disney, emphasized the company’s reach during the company’s upfronts presentation ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content. By Erik Hayden Executive Editor, Business As media buyers ...