This week's question: With today's younger generation more accustomed to e-mail, mobile, etc. what do you think about the viability of direct mail lists long-term? Direct mail lists will be viable ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Looking ahead to next year, how ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

Everyone knows direct mail can work, but it’s no secret that mail response has been in a slump for the last few years. Now it has risen back to the top. The most widely used marketing method for top ...

In 1970, a House subcommittee held hearings on the privacy consequences of advertising mailing lists and the sometimes shadowy brokers who traded in them. In a public hearing, a Congressman weighed in ...

Direct mail can help make or break a business. Using mail, businesses announce new products, services, sales and location changes. Businesses can also send product samples to homes through direct mail ...

Many readers ofThe Newsfaxed their direct mail letters to me after my article ran in the Oct. 23 issue (“The Do’s and Don’ts of Direct Mail Marketing”). I created some new letters for these readers, ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Do you have a real-life do-gooding dilemma? Please send it to [email protected]. Dear My Goodness: The other day we got a fundraising letter from PETA. Inside there was a survey that posed ...