Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate ...

Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital aspect of ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

In today's rapidly evolving world, diversity, equity and inclusion (DEI) efforts have become crucial in creating a more inclusive culture in business and workspaces. However, it is essential to ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot how to use multimedia to create compelling case studies. This week, Marka tells Zoot and FEI tribe leader Org how ...