The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. Demure is the latest ...

Here's why you've been seeing the term everywhere this week Jools Lebron/TikTok (2) Move over, brat summer — it's time for demure fall. After TikTok creator Jools Lebron posted a video of how she gets ...

Over the past few days, the entire TikTok community has latched onto the word "demure." Once a relatively obscure term you might’ve last encountered during a Gilmore Girls rewatch, it suddenly became ...

First it was brat summer. Now social media users and celebrities are embracing a demure fall. Flaunting choices and styles that are "very demure" is TikTok's latest trend. It's all about being mindful ...

Very Demure, Very Mindful is a satirical TikTok trend declaring how people should act while engaging in everyday activities. It started with TikToker Jools Lebron, who seemed to be imitating a ...

It's a saying you might have heard on social media or perhaps a friend has said it: "very mindful, very demure." The newest internet trend is thanks to a Chicago-based TikTok content creator who goes ...

Very classy, very cute, very demure! Beauty influencer Jools Lebron, who singlehandedly made the word “demure” jump in popularity across social media platforms over the past week or so, posted a ...

After a long, hot brat summer, the time has come to be more demure — at least according to creator @joolieannie, aka Jools Lebron, whose TikTok about being demure went viral on Aug. 5. “You see how I ...

If you've clicked open the TikTok app in the past few weeks, it's almost certain that you have heard of the latest trend. People sharing how they're being "very demure" and "very mindful" of what they ...

As brat summer draws to a close, many are getting ready to welcome a "demure fall." You may have noticed content creators on your TikTok feed talking about being “very mindful,” “very cutesy,” or — ...