The survey, which is detailed in Corporate Visions’ Q2 2012 Sales and Marketing Messaging Report, found: “Salespeople know that the customer lives in their stories, but too often marketing creates ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 ...

IgniteDemand moves beyond traditional lead-gen programs that delay delivery or lack actionable insight. Instead, the platform equips B2B companies with real-time intelligence and always-on nurturing, ...

Elastic Grid, the B2B channel marketing solution platform formerly known as Elastic Digital, unveiled a new cloud-based demand generation suite designed to help channel partners quickly launch ...

Marketers are not experiencing the results they wish through demand generation. Andrew Davies, co-founder and CEO of idio, offers four steps you can take to ensure your demand generation campaign are ...

Six ways to use telemarketing as a complementary channel to boost the results of your next campaign. Marketing messages are amplified and reinforced by repeatedly exposing prospects to a variety of ...

Founded and led by digital marketing veterans, Audyence’s Real-Time Demand (RTD) platform leverages SaaS-based automation in the traditionally labor-intensive $21-billion global B2B demand generation ...

Google introduced Demand Gen campaigns earlier this year to help capture the interest of billions of users as they spend time on YouTube and Google’s visual immersive platforms. Now the company is ...

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with ...