Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Much previous work in the social sciences has involved researchers—often but not always from the Global North—collecting data ...

Collecting and Processing data involves clearly defining “ Who or what ” you will study or evaluate and “ When ” you will do so. You should consider the demographic characteristics of your study ...

But the real goal is to make data collection a “collaborative” process with brands and customers working together to co-create the most relevant experiences.