Select units of Cosentyx to be made available at 55% discount off list price on direct-to-patient (DTP) platform beginning November 1, 2025DTP offering to expand to other appropriate products; ...
Novartis (NVS) announced plans to launch a direct-to-patient platform in the U.S. which will come into effect on November 1, offering cash-paying ...
Novartis said that it is exploring an additional direct-to-employer model to increase access and affordability for cash-paying patients in the United States.
"This survey found that half of pharma leaders believe DTP will be standard practice within five years. That's not a far-off future–that's tomorrow. The companies that adapt their playbooks now will ...
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