At the Veeva Commercial Summit 2025 in Boston, Veeva unveiled a bold AI-driven strategy, centered around Vault CRM, an evolving suite designed to transform how pharma engages healthcare professionals ...

In a world recovering from a pandemic, customer engagement is essential for the survival and long-term success of small businesses. As such, the use of interactive technologies to establish meaningful ...

LIVONIA, Mich.--(BUSINESS WIRE)--The utility industry’s focus on its customers, communities and the environment throughout the pandemic has elevated its customer engagement, a critical factor in ...

As organizations implement more AI-driven decision making, they would benefit by rethinking measures of commercial performance. These include, but are not limited to, real-time and forward-looking ...

The Commonwealth Bank of Australia (CBA) has built a Customer Engagement Engine it has touted as powering customer experience through the use of artificial intelligence (AI) and machine learning. The ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

We know by now that great customer experience is proactive. The come-and-get-it model of building apps, portals and websites for all people to use in all cases just leaves customers frustrated and ...

Empowering brand enthusiasts. Harness the organic advocacy of brand enthusiasts within local communities as a potent strategy for cultivating a lively brand connection with customers. Crafting ...

Digital transformation is racing across the business world with such vigor that it's impossible for companies not to stand up and take note. Mega-corporations and industries around the globe are ...

Investors wish they could forecast the future and decrease the uncertainty regarding how a business will grow. Subscribers’ retention on the annual plan is directly related to the product value.