Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Lululemon (LULU) , famous for its luxury athletic wear, is suffering from a drastic change in customer behavior that's impacting sales, and its CEO has launched a plan to reverse the alarming trend.

PepsiCo struggles to reverse concerning customer behavior originally appeared on TheStreet. PepsiCo (PEP) , which owns popular food and drink brands such as Pepsi, Lay’s, Gatorade, Quaker, Tostitos, ...

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Enterprises want to accelerate their sales, but more often than not, the ...

I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...

Wayfair (W) s continuing to spot a concerning shift in customer behavior, despite recently generating higher profits, and the company hopes a new tactic will reverse the trend. In Wayfair’s ...