Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

(By Loyd Ford) Whether you have used one for decades or maybe it’s new to you or your team, having and using a strong customer needs analysis is key to building relationships and being a problem ...

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Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.

As customer expectations continue to shift and escalate, businesses are turning to AI-driven technologies—particularly advanced sentiment analysis solutions—for the detailed insights they need to ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

Analyzing potential target customer markets is a key step in the marketing process for companies. A market segment is a select group of potential customers in a larger audience that your business ...

With increased competition in the telecom market, it has become even more vital for telecom operators to be proactive in providing services to their customers and to position themselves accurately in ...

It takes more than good service to keep retail bank customers from leaving. The longer they’re with you, the more likely they are to leave. So it pays to know their channel preferences, and to predict ...