Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly ...

Facebook’s stronghold in the digital space is no secret. Its 1.3 billion users – 70 percent of whom return daily – create a vast database that companies, big and small, hope to tap into. And with 30 ...

Tech companies like Google and Meta are letting users control what types of advertisements they’re shown online, a move that aims to address the power disparity between marketing companies and ...

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience ...

Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign. This ...

Paramount is the latest company to introduce custom ads that appear mid-show. Paramount is the latest company to introduce custom ads that appear mid-show. is features writer with five years of ...

At this year’s Google I/O conference, Google announced a host of new privacy and security features designed to keep the massive amounts of digital information it has on you secure. These include a ...

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique ...