BABSON PARK, FLA. — The parent company of media workflow product vendor vCreative has struck a deal to acquire audio networks media technology platform maker Counterpoint Software. Used by some 1,700 ...
Counterpoint Software is now part of vCreative, a Banyan Software company. The addition provides end-to-end revenue, inventory and management solutions for audio networks. “We are pleased that ...
It’s known across the radio industry for its compliance and content distribution software that provides stations products designed to reach total ad accountability. Now, it is joining a portfolio of ...