Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Since COVID-19, consumer behaviour has been evolving quickly and, often, unpredictably. What was once just an adaptation to ...

Instagram likes may look like small hearts, but they carry real power. When Kylie Jenner launched her Lip Kits, her Instagram ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Americans are souring on the economy again to levels seen rarely in the post-World War II era, raising the question of what ...

As a teenager, Dichter worked in his uncle’s department store as a window decorator, where he was exposed to and enchanted by ...

A variety of economic factors could have a significant impact on Gen Z spending habits in the upcoming holiday season and impact overall spending numbers.

From airport lounges to digital security, UCB explains how credit cards are redefining financial convenience and building a culture of aspirational yet responsible living ...

Demand for passenger car and light truck (PLT) tires in the U.S. remains stable, but there are some shifting consumer ...