Americans are souring on the economy again to levels seen rarely in the post-World War II era, raising the question of what it means for spending, economic growth and other key metrics gauging the ...

Instagram likes may look like small hearts, but they carry real power. When Kylie Jenner launched her Lip Kits, her Instagram ...

A variety of economic factors could have a significant impact on Gen Z spending habits in the upcoming holiday season and impact overall spending numbers.

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Despite rising inflation and elevated interest rates, Americans are still using their credit cards. A Boston Federal Reserve ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Demand for passenger car and light truck (PLT) tires in the U.S. remains stable, but there are some shifting consumer ...

Flagship Pioneering, the Cambridge venture firm known for creating Moderna (MRNA) , last Thursday unveiled a new startup ...

From airport lounges to digital security, UCB explains how credit cards are redefining financial convenience and building a culture of aspirational yet responsible living ...