The New York ads feature jabs at New York pizza and promote Connecticut pizza supremacy like: "The nation's best pizza. Not you, New York" and "Connecticut pizza wins. NYC takes the L." ...

A "rage bait" pizza billboard in New York City purchased by the Connecticut Office of Statewide Marketing & Tourism. State officials say a campaign promoting Connecticut's pizza prowess hit its ...

Additionally, CTvisit.com pizza-related pageviews jumped over 50% in June, according to Google Analytics, and the campaign generated $13 million in earned media ad value — on a $220,000 spend.

NEW HAVEN, Conn. (WTNH) — Starting Monday, Connecticut has taken its efforts to claim the title of “Pizza Capital of the U.S.” to new heights. Roughly five billboards and six subway liv… ...

Overnight stays from NYC to New Haven in June were up 12%. CTvisit.com pizza-related pageviews jumped over 50% in June. The campaign generated $13M+ in earned media ad value — on a $220K spend.

The license plate is the latest in Connecticut’s campaign to market its famed pizza across the U.S. The state also started a “playful food fight” earlier this month with billboards across ...

Connecticut plans to unveil its first-ever Pizza Trail later this year — a crave-worthy celebration of local pizzerias. An attempt to prove that the state reigns as the Pizza Capital of the U.S.

More than 13,000 votes were cast over six weeks to choose the pizzerias that will be included in the state’s first-ever Connecticut Pizza Capital Trail and the list of the top 20 has been released.

Additionally, CTvisit.com pizza-related pageviews jumped over 50% in June, according to Google Analytics, and the campaign generated $13 million in earned media ad value — on a $220,000 spend.