The New York ads feature jabs at New York pizza and promote Connecticut pizza supremacy like: "The nation's best pizza. Not you, New York" and "Connecticut pizza wins. NYC takes the L." ...

A "rage bait" pizza billboard in New York City purchased by the Connecticut Office of Statewide Marketing & Tourism. State officials say a campaign promoting Connecticut's pizza prowess hit its ...

Additionally, CTvisit.com pizza-related pageviews jumped over 50% in June, according to Google Analytics, and the campaign generated $13 million in earned media ad value — on a $220,000 spend.

Overnight stays from NYC to New Haven in June were up 12%. CTvisit.com pizza-related pageviews jumped over 50% in June. The campaign generated $13M+ in earned media ad value — on a $220K spend.

The license plate is the latest in Connecticut’s campaign to market its famed pizza across the U.S. The state also started a “playful food fight” earlier this month with billboards across ...

Additionally, CTvisit.com pizza-related pageviews jumped over 50% in June, according to Google Analytics, and the campaign generated $13 million in earned media ad value — on a $220,000 spend.