Comparative advertising, also referred to as comparison advertising or competitive advertising, is a common form of marketing that involves making comparisons between different brands or products.

Comparative advertising means that you directly compare your business or product to a competitor's offering. This ad approach is commonly used by companies in a competitive positioning strategy. In ...

Journal of Public Policy & Marketing, Vol. 10, No. 2, Environmental Problems and Marketing (Fall, 1991), pp. 161-181 (21 pages) The law of comparative advertising has evolved from providing virtually ...

At the Automotive News Marketing Seminar in Los Angeles this month, Steve Center, American Honda Motor Co.'s vice president of marketing operations, cautioned automakers to avoid letting auto ads ...

Why does the weight of current empirical evidence indicate little difference in the persuasiveness of comparative and noncomparative advertising? One explanation explored in this research is that the ...

Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls ...

D2C cowboy boot brand Tecovas is out with a new ad campaign from Greatest Common Factory that pokes fun at comparative advertising. The “Versus” campaign compares the brand’s boots to items that ...

Last week Samsung extended its “The Next Big Thing Is Already Here” campaign to highlight the differences between the Galaxy SIII and the new Apple iPhone 5. Here’s the video if you haven’t seen it. I ...

Procter & Gamble Co. has asked rival Frito-Lay to pull TV and print advertising that says consumers prefer Frito’s Stax crisps to P&G’s Pringles. P&G sent a letter to Frito-Lay calling the ads false ...