A neglected aspect of human psychology concerns the impact of the physical environment on mental health and mood. Folk psychology will tell you that buildings, outdoor spaces, and interior décor ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking an outfit, or designing a logo, understanding color psychology can ...

In the realm of interior design, colour psychology plays a pivotal role in crafting spaces that transcend mere aesthetics, ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Choosing a new colour scheme is a psychological issue, not just an aesthetic one. Here’s what the evidence shows.

Kellogg's, Fanta, McDonalds, Spotify, Dell and Cadburys - well-known brands that all utilise different elements of the colour wheel So if you’re wondering what colours would represent your brand and ...

Wearing black is far more than a "safe" fashion choice; it is a psychological statement of intent. Whether you are seeking to ...