A consumer expert has detailed a hidden message in the Coca-Cola logo that many people have never noticed up until now. The ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its signature fire engine–red front door. Project Arden’s core visual system, the ...

The famous Coca-Cola logo is instantly recognisable, but if you look closer, you might spot a detail that's often overlooked.