Mini dramas outperform movies in China. Now rest of the world is looking at them
Mini dramas are series with episodes 60 to 90 seconds long. Already burgeoning in the US, they will soon launch in other big ...
Yahoo Finance5d
China’s 60-Second Dramas Head to the US After Beating Box Office
Spurred by advertising sales and spending by viewers, revenue in the mini-drama industry surged 35% to 50.44 billion yuan ($6.91 billion) last year, surpassing China’s box office, according to a ...
Sixth Tone5d
China’s Ultrashort Dramas Must Now Clear Official Review
Following last year’s regulatory overhaul of China’s ultrashort drama industry, the National Radio and Television Administration (NRTA) on Wednesday issued new regulations mandating tiered content ...
U.S. News & World Report6d
China to Control Micro Drama Distribution in Tighter Regulation Push
China to Control Micro Drama Distribution in Tighter Regulation Push HONG KONG (Reuters) - China will mandate a licensing requirement for broadcasting micro dramas, enabling it to foster their ...
Asia One6d
China to control micro drama distribution in tighter regulation push
HONG KONG — China will mandate a licencing requirement for broadcasting micro dramas, enabling it to foster their "healthy and prosperous development", authorities said, in a move that will ...