BMW is showing Spider-Man: Brand New Day ads on iDrive screens in 70+ markets, contradicting a 2023 exec promise. Owners are ...

Owners of newer BMW models will see an ad for "Spider-Man: Brand New Day" when they turn their cars on for the next week.

BMW owners are taking to social media to express outrage that the automaker suddenly started pushing ads for Spider-Man: Brand New Day onto th ...

Some BMW drivers were surprised to find Spider-Man appearing on their vehicle screens as part of a promotion for "Spider-Man: ...

Is BMW forcing an un-skippable commercial into all of its cars? Not really, but it would be wise to protest now before a ...

From the working-class metaphor to the reveal that shakes Peter Parker to his core, here is why I keep coming back to this ...

As part of a partnership with Sony and Marvel, compatible BMWs display a Spider-Man banner when they start. Tap it, and the ...

An in-car movie promotion is drawing criticism from owners who say dashboard screens shouldn’t become advertising space for vehicles they've already bought.

BMW is currently experiencing a bit of public backlash after promoting the movie Spider-Man: Brand New Day on many of its ...

BMW owners are seeing red — literally and figuratively — as the automaker has started playing ads for the Spider-Man movie on its in-car infotainment screens ...

The automaker is framing it as an 'exclusive' animation tied to a broader brand partnership with the new Spider-Man movie.

If you own a BMW made after July of 2020, you may have recently seen an option to load up a video showing off a collaboration between the company and Sony Pictures’s new film Spider-Man: Brand New Day ...