In my last column, “CRM Projects: Why the Doom and Gloom?” (see eWeek, April 23), I suggested successful CRM initiatives are possible, but they require a company to set base-line metrics and ...

As healthcare consumers become savvier and more demanding, personalized offerings and top-notch service are required to secure their loyalty to your organization. We’ve seen the focus on ...

In general, CRM is for managing a company’s relationships and interactions with existing and prospective customers. Its goal is to improve relationships by helping a business stay connected to its ...

Using the right customer relationship management (CRM) system for your business can increase efficiency, communication, customer retention and revenue. However, a CRM switch can be challenging for ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer relationship management (CRM) implementation is a 10 ...

A seismic shake-up in global trade is underway as new U.S. tariff policies take hold. A 10% blanket import tax has kicked in, paired with tariffs of 25% to 100% and more on goods from major trade ...

Opinions expressed by Entrepreneur contributors are their own. The life of a small business owner can be far from easy at times. There are prospects to follow up with, sales to track and commitments ...

When you look at the modern business environment, you will see how growth no longer depends only on marketing reach or ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer relationship management (CRM) tools have come a long ...

I’ve just returned from this year’s CRM Evolution event in New York City, where I presented a three-hour CRM executive boot camp. The event gave me additional insight into why there is still so much ...

Growing a small business requires strategic investments in areas that will make your processes simpler and more productive. A CRM (Customer Relationship Management) software application is one of the ...