At this point, everyone understands the importance of and need for analytics. But understanding the need and actually knowing how to go about leveraging analytics are two very different things. Adding ...

If you’ve never circled back, gone forward, been kept in a loop, or touched anyone’s base — you’re behind on your business buzzword bingo Listen to enough executives, consultants, or self-styled ...

A game used in meetings to track overuse of management “buzzwords” by the speaker to mask a lack of knowledge rather than providing information or actual value. The goal of the game is to get a ...

Last week this column printed a lovely little corporate game called Bullbleep Bingo. It involved killing time at boring meetings creating bingo cards filled with dopey jargon, then checking off the ...

Have you ever played Buzzword Bingo? Legendary in the halls of Corporate America thanks to some enterprising computer programmers and this classic Dilbert cartoon, Buzzword Bingo is just like regular ...

The automation software market is not for the seasick. Before the pandemic, Robotic Process Automation (RPA) was facing tough ROI (and funding) questions. Fast forward, and every vendor has an ...

OK, we have all been there, a word emerges from the bowels of a marketing department and within a matter of moments, it's everywhere. Recently, SD or Software Defined, something, anything, has been ...

At ITU yesterday the action really kicked off, with some of the biggest CEOs in telecoms lining up to speak. It's a shame, then, that so many of them were saying so very little beyond buzzword bingo.

How many times have you had to sit through those endless marketing meetings, trawling through every detail of the latest research findings, or debating your marketing budget, lineitem by lineitem, ...

Next week I’ll be joining 180,000 of my closest friends in the media, tech and marketing industry at the Consumer Electronics Show in Las Vegas. In preparing for my own panel moderating, I can’t ...