Your stars now come with status, strategy, and a few new ways to spend them.

Starbucks seems determined to annoy its fan base on a regular base, and the latest change to its reward program isn't bucking the trend any time soon.

Your morning cup of coffee will now come with a whole new loyalty system for collecting Starbucks ‘stars.’ We’ll help you break down how it works. Starbucks customers who love collecting the company’s ...

Fans using the Starbucks app on Tuesday, March 10, learned whether they were Green, Gold or Reserve members ...

Starbucks is launching a major change to its loyalty program on Tuesday. Here's a look at what customers can expect. (AP ...

More details have been revealed about specific welcome and long-term perks. For example, Reserve members — the highest tier — will be the first to receive access to Starbucks’ new online merchandise ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...

The new Starbucks Rewards loyalty program has a "tiered structure" with Green, Gold and Reserve levels.

Did someone say, "New secret menu drinks?" ...

Starbucks’ new rewards system kicked in on Tuesday, March 10, modifying the way its app users earn freebies. The biggest change is the launch of a three-tiered points system, meaning that customers ...

The iconic coffee giant launches a tiered loyalty system on March 10, bringing back Gold status and adding elite perks.

Starbucks announced a redesigned rewards program with tiered membership and new benefits on Tuesday. The update changes how ...