Bubba Wallace teams up with Cookie Monster at the Brickyard 400 as NASCAR launches a nationwide family-focused campaign with Sesame Street.

Bubba Wallace became the first Black driver to win a major race on Indianapolis Motor Speedway’s 2.5-mile oval.

Even before Bubba Wallace climbed into his 23XI Racing Toyota for this year’s Brickyard 400, he said he had a surreal feeling. He hadn’t won a NASCAR Cup race since September 2022, and he’d never won a Crown Jewel event.