Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. The feature gives users the option to filter ...

TikTok announced on Monday that it’s introducing generative AI avatars of creators and stock actors for branded content and ads on its platform. The company is also launching an “AI Dubbing” tool for ...

TikTok is introducing new generative AI tools for businesses and agencies as part of its Symphony suite of AI-powered ad solutions. The first is Digital Avatars, which brands can use to converse with ...

Meta is working on expanding Instagram’s branded content tools to its new Twitter-rival app Threads, a Meta source told Axios. This would allow marketers to run promotional campaigns while CEO Mark ...

As synthetic content increasingly features logos and brand identities without authorisation, brands are being forced to rethink how they safeguard their assets online ...

Italy’s competition watchdog has opened an investigation into whether Meta Platforms has failed to provide adequate information on how to mark branded content and monitor the use of the tool in ...

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database ...