A year on from the fires that devastated Los Angeles, Vogue Business takes stock of fashion’s recovery and rebuilding efforts ...

With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

To receive the Vogue Business newsletter, sign up here. Fashion and beauty’s youngest, most disruptive brands are rewriting the rules of success in the face of industry-wide turbulence. This year, the ...

When we last spoke to Cotopaxi’s Chief Brand Officer Brad Hiranaga, he was just settling into his new gig at the sustainable outdoor apparel brand. He touched on his vision for the mission-driven ...

Global media agency network UM, part of IPG Mediabrands, has launched its ‘Full Colour Media’ proposition and philosophy, offering a proprietary growth model and research that revolutionises the way ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

In an era where TikTok can turn a midlist novel into a bestseller overnight and readers spend as much time scrolling through author Instagram stories as they do turning pages, the mystique of the ...