What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...

When adventure and morality collide, you get "The Lord of the Rings." When love and the Roaring Twenties meet, you get "The Great Gatsby." And when the world of books and TikTok come together, you get ...

After struggling with addiction and depression, former professional rugby player Luke Bateman finally found a community where he belonged. The 30-year-old was a lifelong fantasy reader but "never saw ...

An ever-growing community calling itself “BookTok,” on the popular social media app TikTok, has caused publishing industry sales and authors’ careers to sky rocket. Now, there is an increased demand ...

The UK’s Publishers Association reported that book sales increased by 5% in 2021, thanks to BookTok. Nigel Newton, the CEO of Bloomsbury Publishing, attributed 220% of its business’ profit in 2021 to ...

When people all across the globe finally flip their calendars to 2026, it won’t just be the start of a brand new year. For creators on BookTok, the section of TikTok obsessed with everything in the ...

Dr. Bonilla, a professor of American studies at Princeton, writes about race, history and pop culture. My professional life revolves around reading and writing books. But for years, I carried a little ...

Purchases you make through our links may earn us and our publishing partners a commission. Are you a fan of those ASMR slime videos on TikTok? How about cooking videos? Mini stand-up comedy specials?

Adult fiction has been publishing’s steadiest-selling category for the past 18 months. Unit sales of print adult fiction books were up 8.5% in 2022 over 2021 at outlets that report to Circana BookScan ...

BookTok, TikTok’s book community, is a side of the video app that revels in the far reaches of what the reading world can offer. There’s a section for everyone: comedy, lit-fit, science fiction, ...