Dubbed the ZO2 Prime, the sneaker was controversially ... Not only did Lonzo's Big Baller Brand shoe bomb out in the market because of its ridiculous price, but it also bombed out literally ...

Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...

Perhaps it was the sneakers slung by his attention-thirsty dad LaVar, who wanted to capitalize on Lonzo’s rising fame with his Big Baller Brand sneakers ... s signature ZO2 sneakers had problems.

Beyond his son’s NBA achievements, LaVar pursued his entrepreneurial ambitions by launching his own footwear line, Big Baller Brand. “But what was told to me, I guess, wasn’t what really ...