Scientists have studied human behavior change for decades, and there are hundreds of theoretical models designed to explain the many factors that influence decision making. My favorite model is the ...

One of the most important issues we face today is climate change. In 2007 the Intergovernmental Panel on Climate Change concluded not only are human activities changing the climate, but also that ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Frequent changes in attitudes can often be a sign of underlying mental health issues. While everyone experiences mood shifts from time to time, significant and frequent changes can signal that ...

A staggering 129 million Americans have at least one major chronic disease—and 90% of our $4.1 trillion in annual health care spending goes toward treating these physical and mental-health conditions.

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Positive behavior change is so hard to maintain because most behavior is habituated, running on autopilot, while we think about other things. Under stress, all animals, including humans, are likely to ...