H1 2026 organic growth of +1.7%, net sales at €1,040m, with positive contribution from all categories and key regions. Q2 2026 organic growth of +1.8% with solid performance in Blade Excellence and ...
Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...
None of this is to say that I was dismissive about the idea of trying the product; the OG Big Flex 5 is my top-rated disposable razor and the only one I use with any regularity—it’s a mainstay in my ...
Bic is bringing back its iconic “Flick Your Bic” tagline as part of a new campaign launching Monday, Marketing Dive can exclusively share. Central to the effort is a 30-second ad that firms up a ...
Clichy, France – December 11, 2024 – BIC announced today the acquisition of Tangle Teezer, a premium detangling haircare company. In a world where consumers are increasingly turning to brands that ...
Clichy, France - July 30, 2026 - At its meeting held on July 29, 2026 under the chairmanship of Edouard Bich, the Board of Directors of Société BIC, acting on the recommendation of the Remuneration ...
2012 wasn’t a great year for BIC. Despite fifty-plus years of global success (with the 100 billionth sold in 2006, the BIC ‘Cristal’ is the best-selling pen in the world), one product launch got the ...