Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Master B2B SaaS lead generation with proven top-of-funnel strategies. From Google Ads to content marketing, discover tools ...

As business leaders start to look forward to the new year, it’s worth taking stock of how B2B and B2C sales strategies are evolving. Cutting-edge agentic AI will empower sales teams to work smarter.

The B2B market offers opportunities through digital integration, personalization, regulatory compliance, and regional ...

If you peer into most businesses today, you'll likely see leadership doing their best to carefully balance in-person and remote work for their employees. The same drive for balance is happening within ...

A key part of your role as a sales manager is to create an effective sales strategy. Your B2B and B2C approach is vital to your success. Even if your team includes top communicators, presenters, and ...

Let’s start by asking ourselves what "sales" means. If we say it’s converting a lead, we’re not wrong, but we’re skipping a key component — what they are getting out of the deal that motivated them to ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

For inventory that can’t be re-shelved — whether due to cost, obsolescence or wear — the secondary market offers a crucial ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...