Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in ...

Predictions for the B2B events sector are good. However, the industry has some issues to overcome, says Andrew Kyrejko of Momentum Worldwide, to provide experiences that truly connect. B2B events must ...

This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...

User feedback and B2B product reviews have quickly become a staple in the B2B buyer’s journey. Demand Gen Report’s own research has found that 30% of buyers turn to review sites as one of the first ...

Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own ...

From American Express to Amazon, top brands are increasingly looking to connect with their business customers by exploring new ways to elevate events in the digital realm. This has led to increased ...

In-person events are dead—or so it may have seemed at the height of the pandemic lockdowns. Events remain one of the most critical interactions throughout the entire buyer journey. With the switch to ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...

Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24. The report was based on ...

In a BrightTalk webinar, co-founder and editor-in-chief Joel Harrison spoke with events consultant Carolyn Morgan about the future of physical, hybrid and virtual events, with Covid-19 being very much ...