Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will differ from how they make a business decision such as what ...

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered ...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and ...

Nicole German, who heads up marketing for HSBC’s B2B business, says while the fundamentals of marketing remain the same as ...

While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C ...

As businesses across India accelerate their digital transformation, the demand for marketing partners who can deliver both ...

You might assume that, after 100 years, the marketing industry would have a cogent answer to the question in the headline, but you’d be wrong. Instead, we have two separate ideological factions that ...