(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

In the B2B world, there is a very real struggle with trying to match individuals (leads) to accounts. With buyers using multiple devices, privacy laws restricting what data can be collected and ...

Delray Beach, FL, Aug. 26, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets™, a leading market research firm, today announced groundbreaking insights into how Account Intelligence is fundamentally reshaping ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

The room silenced, signaling the start of our meeting. A group of marketers had just welcomed their new colleague, who previously worked at a consumer retail brand and was hired into a new position ...

Research reported by eMarketer from the Information Technology Services Marketing Association (ITSMA) found that to scale account-based marketing programs having the right tech and tools is key. The ...

Engage earlier in the sales process and with higher value opportunities. Align strategic marketing initiatives with sales and account management strategies. Maximize the value and return on investment ...

As the saying goes, the times they are a-changin'—and that's especially true of the B2B market. Today, the B2B buyer is firmly in the driver's seat. So when 77% of B2B buyers consider the purchase ...

Driving B2B success through Account-Based Marketing and AI. B2B Marketing, the organisation behind the global marketing community Propolis, and internationally renowned events like The Global ABM ...

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...