Last weekend, I attended the 2013 Customer Summit in Las Vegas hosted by Mu Sigma, a decision sciences and “pure-play” analytics company started by one of our Chicago Booth graduates, Dhiraj Rajaram.
In 2004, a consultant at Booz Allen Hamilton in the US had an idea. He wanted to start a firm that would help businesses separate the signals from all the noise, in terms of information. He had a ...
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