Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo. In the video, a man flexes his muscles in ...

The new ad is aptly titled Snap-a-Mole, and it follows a photographer trying to capture a group of quick-moving moles popping in and out of holes in the desert. Throughout the spot, Apple highlights ...

At 5 minutes and 36 seconds, Spike Jonze's commercial for AirPods 4 with Active Noise Cancellation (ANC) starring Pedro Pascal is indeed a "film" of sorts, just as Apple labels it on YouTube. Well, ...

TL;DR: Apple has delayed the launch of Siri 2.0, which was expected to enhance the digital assistant with personal AI intelligence. Apple's much-awaited upgrade for Siri is now indefinitely delayed ...

Calum Russell is a film editor at Collider, helping the movies team deliver top-quality content every day of the week. As well as writing, Calum regularly writes features, lists and reviews on ...