Igor Ansoff (1918-2002) was the father of modern strategic thinking. When Gary Hamel referred to the origins of corporate strategy he paid Ansoff an indirect compliment: “Strategy didn't start with ...

The price of doing a great job carving out a unique niche is that the specialty that made you successful can start to hold you back. If you make the world’s greatest $5,000 wine fridge, you may have a ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. When I was a student, Penguin published several collections of classic articles on economics and business. They ...

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The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market ...