In an ideal world, AI agents would complete all the tasks we ask of them. With the rise of browser agents that can surf the web and click around on interactive menus and elements like humans do, the ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

On Tuesday, Google announced a new open protocol for purchases initiated by AI agents — automated software programs that can shop and make decisions on behalf of users — with backing from more than 60 ...

Visa Inc. entered the agentic-commerce fray early Tuesday with the launch of Trusted Agent, a protocol developed in collaboration with cloud-computing connectivity provider Cloudflare Inc. The ...

Signage outside Google's new Bay View campus in Mountain View, California, US, on Monday, May 16, 2022. On Monday Google opened its newest campus near the San Francisco Bay shoreline a few miles east ...

How the A2A protocol lets AI agents talk to each other, collaborate, and act autonomously across apps and systems? An article ...

Imagine your digital assistant doing your holiday shopping while you kick back. Sound futuristic? It’s already here. AI “agent” shoppers are browsing sites, comparing prices, and even checking out on ...

The advertising industry is no stranger to standards wars. But as agentic buying tools move from experimentation toward early deployment, the question has shifted to which new frameworks are actually ...

Familiar patterns—and familiar lessons—are emerging as enterprises get serious about agentic AI and Model Context Protocol and Agent2Agent implementations. The future of enterprise architecture is ...

Today's AI challenge is about agent coordination, context, and collaboration. How do you enable them to truly think together, with all the contextual understanding, negotiation, and shared purpose ...