Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital firms.

David Gasparyan is the founder & president of Phonexa, a turnkey marketing suite for calls, leads, clicks, email, SMS, accounting and more. It’s time to take affiliate marketing seriously—83% of ...

Answer: Magic formulas really don't exist in marketing (even though lots of people may try to get you to believe such magic, tricks, or tips may exist). Having said that, the question you ask is ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

Catholic University was founded by U.S. Catholic bishops. It has announced a $5 million revamp of its marketing and branding. Credit: Noah Willman for The Hechinger Report The Hechinger Report covers ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...

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