Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering ...

This cinematic aspect ratio, previously uncommon in social media advertising, is now gaining traction for its ability to ...

X started rolling out a new ad format on the platform this week that evades disclosure of who the advertiser is, and whether the post is even an advertisement at all. Users reported seeing this ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. One of the best things about out-of-home (OOH) advertising ...

Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand’s Google Merchant Center account. The idea is to ...

Playable ads have proven to be a clear winner for mobile marketer needs in a new study from Liftoff, a growth acceleration platform for the mobile industry. The global study, 2022 Mobile Ad Creative ...

Remember when “mobile advertising” just meant “banner ad”? And banner ads were aimed at no one in particular? Sure, brands could target certain handsets or carriers, but for the most part, mobile ...

Google AdSense has launched an Ad Intents format, giving publishers a new option for Auto ads to appear on their websites. The ads, which are for many types of industries, are automated. Advertisers ...