Radio advertising and billboards are two common options used to deliver a company's advertising campaign. In preparing a media strategy, advertisers or agencies often decide to concentrate on one or ...

Radio has long been a favorite advertising medium for small business owners, due in part to its ability to reach a local market and broad demographic relatively cheaply. According to the Arbitron ...

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

Local ad revenue in the United States is picking up and radio is participating in the trend, according to new data from BIA Advisory Services. The research company said it has revised its 2021 ...

In October, BIA Advisory Services’ initial forecast for 2024 had local advertising revenues hitting $175.6 billion. In March, that forecast was tempered by 2% to $172 billion. Now BIA has readjusted ...

A recent Nielsen Scarborough study highlights a significant opportunity for fast food restaurants to better target their core demographic through radio advertising. As an industry that leans heavily ...

During the pandemic and ensuing lockdowns, fewer people commuted to work every day, and many local businesses cut their marketing budgets as they fought to stay open. These conditions have strained ...

As radio moved into the digital age with streaming media, it became possible to accurately track statistics such as the number of listeners and time spent listening, to try to build some fairly ...

Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...

Like it or not, the rules of radio advertising are being rewritten. If you’re still following the old script, you’re already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

Choosing the right radio station(s) from the many that are available to you isn’t as difficult as it may seem at first. Radio divides it’s audiences into age ranges (18 – 34, 18 – 49, 25 – 54, 45+ and ...