The U.S. Department of Justice and Google have concluded a two-week hearing that addressed Google's monopoly in online advertising technology. Closing arguments are set for mid-November. The ruling is ...
Ad tech teams optimize the code. They rarely question the server. Here is what that costs—and what one platform changed to fix it. > Shared cloud servers run other companies’ workloads alongside yours ...
The Auction Fires in 200 Milliseconds. Your Servers Don’t Keep Up. It is Tuesday at 2:47 PM. A user opens a mobile app and scrolls to a monetizable placement. In the next 180 milliseconds, your ...
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