Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

Want to get more out of your Google Ads account while keeping your budget in check? Then you need to know what’s actually working. But the default views in the Google Ads interface won’t always tell ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for ...

Samsung's cloud gaming platform lets users play Android-native games without downloads. Samsung's focus on ad conversions allows users to start a game directly from an ad click. The service is now out ...

Let’s look back at the surprisingly long history of AI innovation in ad tech, and where I see automation taking us next.