Itching for some R&R? People seeking unconventional relaxation methods are shelling out hundreds of dollars for professional back scratches, according to The Wall Street Journal. Toni George, the ...

Rooted in the simple pleasure of a loved one gently tracing a finger along your back, Scratch Bar offers a professional, ...

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

Hi everyone! In today's video I will be doing very tingly tapping and scratching for sleep. Hope you guys enjoy and hope that ...

For a moment, I felt like a child again. My head rested on a silky pillowcase, fingers gently combing through my hair while a soft voice whispered in my ear. But this wasn’t bedtime — and that ...

When Toni George’s clients need relief, they visit her spa, plunk down $130 and lie down on her massage table. George then takes out her tools and gets to work. The 55-year-old former hair stylist ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...